So if you were an SEO (search engine optimizer) and you had a website promoting your services, the key word that you would ideally like to be found for may be SEO London (or whatever area you intend to serve). In theory, the keyword is the key word in your topic. If there's demand for it and I think the topic is valuable, then it's probably worth writing about.īefore I can research a keyword, I need to understand 2 things:Ī keyword is the word or phrase that you want your article to be found for in the search engine results. That would show me whether there is a demand there is for this particular topic. So, I needed to do some keyword research.
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This blog post you're reading right now is about how to do keyword research for a blog post and includes some keyword research tips.īefore I started writing this content, I needed to know whether there is any search demand for this topic. Ok, with that out of the way, let's continue. We just don't know how many people are searching. If it's registering in the tool, that means there are people searching. What the keyword tool does let you see however, is whether there is any search demand for a search term. To be fair, most if not all keyword tools make this clear, but people still take those numbers as if they were 'real'. So, here's the takeaway when it comes to keyword tools: the traffic volumes you see are estimates. I will at some point out together a small training course to explain exactly how I do what I do, without paying a cent. Alas, I've ranked for search terms that promised huge traffic and got next to no visits, many times. I've also used many industry leading keyword tools along the years, always looking to get an edge. It took me over a decade to conclude this, having been doing SEO for the best part of that decade, both for my own websites and for paying clients. That's a strong statement, I realise, but it's true nonetheless. That means that every keyword tool - and most people teaching keyword research - are either lying or deluded. Google doesn't make search volume data available. how many people are searching for a keyword).
Many keyword tools and certainly almost everybody talking about or teaching keyword research presents keyword tools as a way to discover search volume (i.e. It does not let you see how much of a demand there is. Note that I said keyword research lets you see whether there is a demand. Now let me throw in a bit of a spanner in the works: You want your content to be read, therefore you need to write content for which there is a demand and keyword research is the way you discover whether there is a demand for your chosen topic. If you're a blogger or a content marketer, it would be much nicer to be able to just sit down and start pounding the keyword to see what comes out, without having to spend time planning (hey, I'm with you on that one!)īut here's the reason why you need to spend some time on keyword research: Why do you need to do keyword research in the first place? In this guide, I'm going to tell you all you need to know to get started when it comes to doing keyword research for a blog post.
Knowing how to do keyword research can be the difference between getting tons of traffic or watching your blog dry up.
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